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An Outsider’s Perspective From The Inside

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Setting the bar low

Posted by anandrr on December 22, 2007

I wish I had my camera with me, but this poster in the Madras airport cracked me up. It was for a property developer advertising one of those developments that are meant to look like a US suburb rather than anything Indian. The target audience of course is Indians returning from the US. The poster featured an Indian kid in an obviously American airport asking her dad, “But Appa, will Madras be like New Jersey?”

You can run from New Jersey, but New Jersey will never let go.

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